Account Strategist, Google
February 2022– Present
Playa Vista, CA
Manage a portfolio of businesses by thoroughly understanding growth drivers, identifying opportunities for growth, managing risks and creating multi-quarter plans for achievement.
Works in tandem with internal stakeholders, agencies, and end clients to maximize all of their marketing campaigns within the Google ecosystem
Digital Ad Sales Planner, Hulu at The Walt Disney Company
June 2021 – February 2022
Santa Monica, CA
Develop data driven digital media plans for RFPs and manage $65 million+ in annual upfront budgets for 22+ advertisers (including Hyundai, Corona, MGM Studios, and Starz Entertainment)
Negotiate and upsell clients by providing strategic and customized media plans containing custom buys, curated targeted audiences,13 specialized ad products and 27 marketing sponsorships for Hulu and Disney cross-portfolio
Collaborate cross-functionally across 7+ departments (Sales, Planning, Marketing, Ad Ops, Analytics, Accounting, etc.) to develop, implement, and execute digital campaigns across Hulu’s streaming service (SVOD, AVOD, OTT, CTV)
Partner with Ad Ops Manager to oversee weekly pacing reports and develop tailored optimizations to deliver campaigns in full
Communicate directly with Horizon Agency and Canvas Agency representatives to manage a pipeline of all sales opportunities including prospects, negotiations, and active campaigns
Account Services Representative,
NBCUniversal
May 2019 – May 2021
Universal City, CA
Manage and maintain $135 million+ in national advertising schedules by monitoring campaign performance and stewarding deals to reach viewership goals
Generate creative solutions for 70+ advertisers (including Amazon, Walt Disney Studios, Lionsgate and Honda) by having a strong understanding of NBCU’s capabilities and developing strategic and analytical frameworks
Prepare and report weekly delivery and budget summaries for all active advertisers to ensure plans are executed accurately
Collaborate and cultivate strong working relationships with clients, agencies, and several internal departments in order to execute campaigns and deliver deals efficiently
Schedule commercials, marketing elements and liability wipes by building adverting schedules based on client goals, purchase history, and current inventory
Client Advisor, Louis Vuitton
October 2018 - Present
Beverly Hills, CA
Maximized CRM strategies and targeted email outreach to increase sales and achieve a 90%+ re-purchase rate
Increased attendance to tent-pole marketing activations in order to grow brand awareness and cultivate new client relationships
Engaged and enhanced rapport with clients through storytelling of brand inspiration and above all, deliver excellence through service
Perform as a team-player by participating in all efforts to contribute to operations requirements including preparation of assets for inventory, store visuals, and client outreach
Marketing and Promotions Intern, Live Nation
June 2016 – September 2016
Beverly Hills, CA
Accumulated a viewership totaling 2 million+ followers across Instagram, Twitter and Facebook by identifying and partnering with influencers (with follower-ship of up to 590k) resulting in increased reach and engagement
Tracked marketing exposure and aggregated content to create and present custom decks, highlighting results of national marketing campaigns
Created competitive landscape reports to uncover innovative marketing strategies and to generate ideas for upcoming campaigns and promotions
Developed various season-based promotional concepts and brainstormed national campaign ideas to increase concert ticket and concession sales for Live Nation owned amphitheaters
Sales, Michael Kors
November 2015 – October 2018
Los Angeles, CA
Consistently exceeded sales goals (with over $360,000+ annual personal sales, +20% to plan) through high KPI’s including average dollar transaction and units per transaction through the use of personalized client services
Obtained 10% of annual personal sales through repeat business of key clients by maintaining continuous communication through correspondence and outreach emails
Improved quality of sales by life-styling across all categories including RTW, timepieces, footwear, jewelry, and collection handbags
Strengthened and refined sales techniques through the use of product knowledge and coaching
Sales, Club Monaco
July 2015 – January 2016
Beverly Hills, CA (Flagship)
Monitored and compiled client feedback and reactions of opening collection, to present to CEO, merchants, and corporate managers for implementation of changes in future collections
Introduced Club Monaco's menswear concept by opening Club Monaco’s first men’s location in the West Coast
Developed and maintained a personal clientele by building a clientele book and informing clients of new collections, promotions, and any other requests
Editorial Intern, Flaunt Magazine
June 2015 – September 2015
Hollywood, CA
Wrote content for Flaunt Magazine's digital publication including interview features, fashion, book reviews, and event coverage
Increased accuracy and efficiency of asset management for photo/campaign shoots by redesigning inventory database to
account for all incoming and outgoing inventory
Coordinated with all departments to maintain a planning grid to ensure all deliverables are submitted in a timely manner
Compiled daily articles and trending news for internal distribution to stay on the pulse of all things fashion and entertainment
Assisted CEO with assorted correspondence, technical support, and travel accommodation
Passion Project, Bulsa
April 2014 – August 2015
Manila, Philippines
Established a small-scale t-shirt company by manufacturing products in the Philippines and developing brand through social media and multi-media marketing
Created a simple e-commerce website through the use of the Bigcartel platform to initiate online transactions and maintain inventory