Global Citizen project in-depth:
The Global Citizen festival is a concert in Central Park, where people are required to practice good deeds in order to receive tickets at no cost. In 2016, the headliners were Rihanna, Selena Gomez, and Metallica. Through influencer outreach, we were able to leverage several social media accounts on several platforms. The results included a compiled viewership of more than two million accounts and an even larger reach. Influencer outreach creates an interaction that is more organic than posting from the host (Live Nation) account.