StarBucks for Life project IN-DEPTH:
As my time at Live Nation came to a close, the Live Nation app was soon to launch. One of the most successful purchasing apps that came to mind was the Starbucks app. This one-sheet focuses on understanding the way the Starbucks app works and its corresponding promotional activity. Through this analysis we were able to identify the areas of opportunity for the Live Nation app. Furthermore, we were able to analyze some of Starbucks' customer loyalty approaches that have become wildly successful.