EEC Advertising Campaign In-Depth:
The Environmental Education Collaborative (EEC) unifies several environment related businesses and services to help educate the community and provide them with resources to learn more about the world around them. The above presentation showcases our advertising campaign for the EEC, our experiences, and our results. As the CMO for the project, I was able to lead our team to a successful campaign. We were able to redefine the brand identity of the EEC and create a streamlined campaign through ads that were based on different advertising concepts and theories. As a result, all of the advertisements produced have become the EEC’s most successful posts.